The Outdoor Channel (TOC) is using Harris automation solutions for its new HDfinition network, Outdoor Channel 2 HD, which is scheduled to launch on July 1, 2005.
"This system answers a very fundamental question for us - that is, how to most efficiently organize our programming, promotional, and commercial segments in order to maximize revenues," explained Gene Brookhart, vice president of operations for TOC. "In addition to handling HD automation perfectly and flawlessly, the capabilities in this system allow us to better allocate our staff resources."
TOC is using the ADC-100 automation system for the management and playout of content as well as control of the integration of promotional announcements, interstitials, and logos. Within the system configuration is the Harris Air Client, which provides broadcast operators with a dedicated interface to the device server, thus allowing flexibility in on-air control. Through this interface, the operator can receive real-time updates and streamline basic functions. In addition, the system for TOC includes Harris Media Client, which oversees the cataloging, dubbing and timing of material for playout. In October 2005, TOC plans to integrate its East and West Coast feeds of the channel into the Harris automation system as well. This action will come in conjunction with the channel's move to its new broadcast facility, which is currently under construction.
Outdoor Channel 2 HD completed its "soft launch" to cable and satellite operators this past April, effectively making its HD signal immediately available to affiliates across the country. A full media and marketing campaign directed to consumers is planned to begin July 1. The all-HD network will offer exclusive new content and select fan favorites from "The Outdoor Channel" filmed entirely in real (not up-converted) high definition.
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