PARAMOUNT+’s Ad-Supported Tier Goes Live
The $4.99 `Essential Plan' is half the cost of the ad-free tier but lacks live feeds of local CBS affiliates
NEW YORK— Paramount+ has launched its less expensive ad-supported tier and announced it will significantly expand its content offering this summer, starting with the introduction of more than 1,000 premium movies this week.
“The breadth and depth of premium feature films and exclusive series coming to the service further strengthens our position in the market as a premium entertainment destination and, by offering this compelling content portfolio at an all-new low cost, makes us even more accessible to a wide consumer audience,” said Tom Ryan, president and CEO of ViacomCBS Streaming.
The June 7 launch of the ad supported tier, gives Paramount+ two pricing tiers, a Premium Plan at $9.99 per month and the $4.99 a month Essential Plan.
The new ad-supported offering includes movies, TV shows, such sports as NFL games and more than 1,600 soccer matches each year, and breaking news through CBSN.
The $9.99 a month tier has no ads and adds such features as 4K, HDR and Dolby Vision content, mobile downloads. It also includes live streams of local affiliates in over 200 markets across the U.S. that are not available on the ad supported tier.
The additional 1,000 new movies arriving on the service this week is part of an expansion of more than 2,500 titles by the end of the summer 2021.
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.