The Corporation for Public Broadcasting (CPB) and the Poynter Institute have selected 50 public media stations for the second phase of their “Digital Transformation Program.” This initiative aims to enhance digital operations and audience engagement in public media.
According to CPB, which is providing funding for the initiative, the updated program builds upon the success of Poynter’s first Digital Transformation Program, which in 2022-23 trained 79 public media entities and 458 station personnel.
This second phase offers two tracks: a nine-month Fundamentals Track and a six-month Advanced Track. Each track will be offered every year for three years beginning in 2025, with a capacity to train up to 225 public media stations.
Each participating station team will learn about core strategies and best practices to drive audience engagement and revenue growth. In addition, stations will receive data analytics training to improve their data literacy and decision-making skills.
This first group of 50 stations will receive Fundamentals training virtually, with stations participating in cohorts consisting of 25 station leaders and staff.
The 50 stations selected include 22 public radio stations, 12 public television stations and 16 joint license stations. One group of 25 stations will start in January 2025 and the other in March.
See the 50 stations selected here.
This article originally appeared on TV Tech sister brand Radio World.
