Programmers, Ad Tech Providers Partner to Improve Authenticated Data

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LOS ANGELES—Fabric has announced that it will be working with IMDb, Fox Entertainment, Paramount, ITV, EIDR, and Xperi to solve one of the entertainment industry's most persistent challenges: the efficient management and delivery of accurate metadata for content and that all those companies are all involved in the Authenticated Data Specification (ADS) Accelerator Project at IBC2023.

The primary goal of the ADS Accelerator Project is to establish a system of data governance that empowers content creators to maintain, update, and verify metadata, images, and usage rights associated with their products, the participants said. By proposing workflows and processes to improve the accuracy and authenticity of metadata throughout the content supply chain, the project aims to enhance user experiences and elevate overall product quality.

“Entertainment content creation is a labor-intensive process, and the quality of accompanying metadata often suffers as it passes through various systems and platforms. Critical details get lost, descriptions are truncated, and gaps are filled with unreliable third-party data,” said Tuncay Pervaz, chief operating officer from Fabric. “The ADS project seeks to rectify this by creating a more consistent metadata delivery payload, enabling secure data authentication and facilitating the publishing and display of authenticated metadata via distribution platforms.”

Addressing the project's multifaceted challenge requires a combination of specialized technologies, resources, and expertise, the companies noted. As a result, the project team encompasses the entire spectrum of media metadata, including content creators, metadata management specialists, and aggregators. 

The ADS Accelerator Project will be showcased at IBC 2023, September 15-18, in Hall 3 booth A25a. Attendees can witness a live demonstration of how certified 'publishers' can create, modify, enhance, and authenticate metadata records. The demo will highlight the process of publishing and displaying 'authenticated' metadata on third-party distribution sites. The project's extensive documentation, best practice guides, and workflow diagrams will accompany the demonstration. A presentation of the project will be given on Saturday, 16 September at 1:30 PM CET in the IBC Accelerator Zone Stage.

“As a participant in the ADS project, Fabric is motivated to contribute to streamlining metadata delivery and enhancing its authenticity,” Pervaz continued. “The project aligns with Fabric's mission to reduce friction in data transfer processes across the industry. We are excited about partnering with clients to establish a universal metadata standard, drive improvements and provide leadership across the broader media landscape.”

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George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.