Qualcomm Expects to Deploy VVC in 2021
Company predicts by 2022 82% of internet traffic will be video
SAN DIEGO—Qualcomm has said it expects to begin commercial deployment of the new Versatile Video Coding standard next year.
The new standard, which was finalized last week, will be able to efficiently transport high-resolution content, such as 4K or 8K media, through mobile networks. It also supports HDR content and 360-degree videos.
“By 2022, 82% of internet traffic will be video. In our connected world of Netflix, Zoom calls and video sharing, video compression is an extraordinarily important technology area that people around the world rely on every day,” said Marta Karczewicz, vice president of technology, Qualcomm Technologies.
“Qualcomm Technologies is extremely proud of the great work our inventors and engineers have done in creating the core technologies that went into the VVC standard and driving the standard to completion in the middle of a global pandemic,” added Jim Thompson, executive vice president, engineering and chief technology officer, Qualcomm Technologies, Inc.
“Qualcomm is an IP leader across so many different fields of technologies that facilitate people’s connected experiences on a daily basis. We change the way the world connects, computes, and communicates, and we’re excited to enable the new possibilities of video streaming VVC offers the world.”
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Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.