3ality Digital and Quantel have inked a partnership agreement aimed at driving the adoption of Stereoscopic 3D medium across production and postproduction. The alliance will also provide technology which will hasten the introduction of full digital 3D television broadcast to the home.
"3ality has developed technologies that enable the creation of amazing realistic and completely comfortable images through tools that simplify the process and are production ready. We have long relied on Quantel systems for Post and they are one of the most respected names in the business. By combining the power of the technologies from both companies, we have created something that is greater than the sum of the parts: a dependable, comprehensive toolset and a predictable pipeline that makes sense to both filmmakers and broadcasters," said Steve Schklair, founder and CEO of 3ality Digital Systems.
The two companies believe their joint effort will drive stereoscopic 3D from a niche application into the mainstream – in particular in the broadcast sector.
"By joining forces, we can help deliver practical stereo workflows across a range of Film, Post and Broadcast requirements. Stereo is a great opportunity for our industry, so it's important that as an industry we get the adoption phase right. 3ality and Quantel are working together to bring practical solutions to market that will deliver high quality results on time and on budget," Quantel strategic marketing manager Mark Horton added.
Additional details of the partnership are set to be revealed at IBC next month.
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