Chairman and CEO of RealNetworks Inc. Rob Glaser will keynote the "Next Generation Advertising" Super Session at NAB 2004. Since founding RealNetworks in 1995, Glaser has worked to pioneer the mass medium of Internet broadcasting. His company's RealAudio, RealVideo, RealPlayer, and RealSystem technologies were introduced to enable the transition of television and radio to the Web. Glaser also is the founder and chairman of the board of MusicNet, a joint venture between RealNetworks, AOL Time Warner, Bertelsmann AG and EMI Recorded Music. Prior to RealNetworks, he worked for Microsoft in a number of executive positions, including vice president of multimedia and consumer systems.
Following his keynote, other industry leaders will join Glaser to share the latest in sponsorship and "advertainment" models, offering tips and tricks, and describing how a more fluid structure is transforming the broadcast business model from the traditional linear approach into a multi-faceted integrated marketplace. This session is co-produced with The Interactive Television Alliance. For more details, visit http://www.nabshow.com/.
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