The amount of broadcasters worldwide using artificial intelligence (AI) has more than doubled over the last 12 months, with 25% now employing the technology.
That’s the findings of Haivision’s sixth annual Broadcast Transformation Report, which surveyed nearly 900 broadcast and media professionals between November and December 2024.
It found that a quarter of broadcasters are using AI (up from 9% in 2024), with 64% believing it will have the biggest impact on the industry in the next five years.
The report also found that 41% of respondents anticipate using AI within the next 24 months, although 48% said they had no immediate plans to adopt AI.
In terms of the benefits AI provides to live production workflows, respondents identified efficiency and productivity gains through automation, automated translation and closed captioning, and content creation as the top three.
Other key findings of the report include:
- SRT usage grew by 9%, rising to 77% in 2025. It is the most widely used transport protocol among this year’s respondents, while RTMP, in second place, is used by 58%.
- 76% of broadcasters using cellular networks now rely on 5G, with 21% planning adoption within a year.
- While 86% of respondents use cloud technology in some capacity, 49% said they rely on it for less than a quarter of their workflows (up from 43% in 2024),
- HEVC usage has reached 70% per cent up from 50% in 2021, bringing it closer to H.264’s leading position at 79%.
“The findings in this year’s Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today,” said Marcus Schioler, vice president of Marketing at Haivision. “From the continued expansion of SRT, 5G, and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality, and future-proof their operations.”
The full report is available to download here.
