A news item on the United Kingdom's 10 Downing Street Web site said new research on the UK DTV transition published last Wednesday showed that "13 percent of people plan not to switch over to the new technology." The UK government plans to shut down analog TV transmission by 2010. Communications Minister Stephen Timms said the Government needs to demonstrate that digital television is better television.
Attitudes about digital television were found to be based on concerns over the quality of content as well as cost and installation. The research found that "even people who have an open mind to digital TV have strong objections to the analogue signal being switched off."
The 10 Downing Street article, Research reveals digital TV concerns has links to additional information the UK digital conversion, as well as a link to the full text of the report, Attitudes to Digital Television -- Preliminary findings on consumer adoption of Digital Television.
