SAN JOSE, Calif.—Roku has announced new TVs, new streaming devices and significant upgrades to its user interface and software platforms that are designed to strengthen the company’s leadership in the streaming platform area, where it is currently the #1 TV streaming platform in the U.S., Canada, and Mexico.
The company also reported that its streaming platform is used in more than half of all U.S. broadband homes and more than 90 million households worldwide each day.
“As we step into the new streaming-first era, our focus at Roku is where it’s been since day one: redefining what streaming can be,” Roku CEO and Founder Anthony Wood said. “With our intuitive interface, unmatched scale and insights, and cutting-edge innovation, the full Roku Experience doesn’t just meet expectations—it sets a new standard. I’m proud of how far we’ve come and I’m even more excited about where we’re headed next.”
Added Mustafa Ozgen, president of devices, product and technology at Roku: “With this new device lineup and beyond, we are changing the future of television, with streaming that is seamless, innovative, and enjoyable.”
As part of that effort, Roku announced new features for its platform that make streaming smoother and more personalized. New content discovery updates include a “Coming Soon to Theaters” row, personalized sports highlights, and more. More details are available here.
Roku is also introducing two new streaming players, the Roku Streaming Stick and Roku Streaming Stick Plus. These new devices are the most compact sticks on the market—more than 35% smaller than other brands—ithout compromising performance or speed, the company said. More details are available here.
In terms of Roku-made TVs, the company said it is bringing unique hardware innovations and under-the-hood enhancements that will provide better picture quality and sound. The Roku Plus Series, for example, will now feature mini-LED backlighting, powered by Roku’s software, to upgrade the picture quality at the same affordable price. With mini-LED technology enhanced by QLED, the Roku Plus Series will feature better dynamic contrast, deeper blacks, and a wider color range. More details are available here.
Also announced were improvements to Roku Smart Home products, along with Roku’s purpose-built Smart Home OS, designed to make homes smarter and safer. With no plugs required and impressive battery life, it is launching the new Roku Battery Camera and Roku Battery Camera Plus. More details are available here.
Roku is also expanding its product line into projectors. Roku announced an all-new Roku TV Smart Projector reference design, available to all Roku TV partners, adding that more details are coming soon
Globally, the company said it is expanding the Roku player lineup to Canada with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus. Learn more here.
In addition, new Roku Players and the Sports Zone will launch in Mexico; new Roku Players are coming to the United Kingdom; the Roku Players lineup is expanding in Central and South America; and new Roku Players are coming to Brazil.
More information on Roku’s new lineup of televisions, players, and smart home products, plus its content, ads and advanced operating system, is available at Roku.com.
