Samsung is embarking on a Canadian version of its ad campaign that began during last month's CES in Las Vegas, featuring four former NFL standouts pushing the firm's new line of HD products. Former quarterbacks Troy Aikman, Boomer Esiason, Dan Marino and Steve Young are featured in a series of ads promoting Samsung's large-format LCD, DLP, plasma and SlimFit HD models.
Full-page ads are running in all nationally circulated Canadian papers and several regional dailies this month. Although the four former players are rather well known to many American consumers, just how recognizable they are to many Canadians (where hockey is king and who, after all, have their own football league) is yet to be seen.
"Watch like the pros with Samsung HDTV" will continue to be the tagline of the ads.
