Scripps Networks Acquires Incando

Scripps Networks announced it acquired Incando Corp., its second new media purchase in less than a month.

“We are committed to our strategy of owning the food, shelter and lifestyle categories online as well as on air,” said Scripps Networks president John Lansing. “With the acquisition of Incando, we now have the back-end tools to engage consumers, viewers, and marketers in a multi-branded, multimedia online universe with compelling, personalized experiences.”

Incando is known for its personal media sharing service Pickle.com and user-generated content management platform Powered by Pickle. Its Web2.0 technology enables speedy uploads of photos and videos from computers, mobile phones or digital cameras to any Web site. It is expected to enhance the user-centric, social media and personalization functionality around Scripps Networks’ lifestyle content.

In July, Scripps Networks added Recipezaar.com to its online properties. Recipezaar is a user-generated recipe and community site featuring more than 230,000 recipes.

With more than 15 million unique visitors per month, the online properties are extensions of Scripps Networks’ lifestyle brands, destinations for original broadband programming and powerful interactive tools. Within the next few years, Scripps Networks expects 50 percent of its online content to be co-created by users.