Scripps Networks will leverage the Maven Internet TV Platform to power its online video offerings, including HGTV, Food Network, DIY Network, Recipezaar, Fine Living and Great American Country (GAC), the programmer said.
The Maven platform will enable Scripps to manage and distribute hundreds of hours of short- and long-form lifestyle video through seamless integration with existing content management systems. Maven’s syndication features will speed video feeds and enable the publication of a multitude of customized players, helping Scripps further strengthen its brands throughout its own sites and other online communities.
Advertising inventory for Scripps advertisers will also increase via Maven’s intelligent and dynamic video ad insertion engine and sophisticated video ad inventory management tools, the companies said. These new capabilities, in tandem with an assortment of new, interactive ad overlay formats are expected to increase video advertising-related revenue and user ad relevance, they said.
“The destination sites for our leading lifestyle brands deliver relevant content online while also creating a truly unique and interactive experience for our visitors,” said Deanna Brown, president of Scripps Networks Interactive. “The ability to turn our extensive broadband video library into a better user experience, as well as a stronger revenue stream, through non-intrusive ads is very important to Scripps Networks. This is why we partnered with Maven.”
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