Sinclair, Tennis Channel Partner With Salvation Army for L.A. Wildfire Relief

By
published

Launching ‘Sinclair Cares: California Wildfires Relief’ fundraising initiative

Wildfire damage in Pacific Palisades, Calif.
An aerial view of wildfire damage in Pacific Palisades, Calif. (Image credit: Josh Edelson/AFP via Getty Images)

BALTIMORE—Sinclair and Tennis Channel have launched “Sinclair Cares: California Wildfires Relief, a fundraising initiative in partnership with the Salvation Army” to provide disaster relief support across wildfire-stricken greater Los Angeles.

Donations made via Sinclair Cares: California Wildfires Relief will help provide critical aid, shelter, food, fresh water and support for wildfire survivors and first responders in Los Angeles. All funds raised will directly support the Salvation Army’s wildfire disaster-relief efforts, Sinclair reported.

Tennis Channel is owned by Sinclair.

“Our hearts go out to everyone impacted by these devastating wildfires,“ Sinclair Chief Operating Officer and President of Local Media Rob Weisbord said. “Sinclair is committed to supporting the communities we serve, especially in times of need. By partnering with the Salvation Army, we aim to bring hope and critical resources to those affected in Southern California.”

George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.