WHITE PLAINS, N.Y.: The Society of Motion Picture and Television Engineers selected Barbara H. Lange as its new executive director. Lange, who most recently served as staff director of product management and business development for the Institute of Electrical and Electronic Engineers will officially undertake her new role on Jan. 20.
Lange will be responsible for managing SMPTE business development, operations and marketing activities; advancing the organization’s charter as the global developer of technical standards and practices for the motion-imaging industry; increasing overall organization revenue and targeting new investment opportunities; and recruiting new members. Lange will report directly to the SMPTE Board of Governors through the SMPTE Executive Committee.
Lange most recently was responsible for managing $150 million in online subscriptions for IEEE, which has more than 385,000 members. She handled digital periodicals, conference proceedings, standards, e-books, education products, and certification publications. She helped put new products for Web and mobile platforms that drove a double-digit revenue increase at IEEE. She holds a bachelor of arts in chemistry and German from Washington and Jefferson in Washington, Penn.
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