Looking to improve operational efficiency and make its technical infrastructure more cost-efficient, Sony Entertainment Television (SET) Asia has chosen Advanced Broadcast Services (ABS) as the UK-based playout hub for its SET-Asia channel. The new agreement has resulted in the relocation of SET-Asia UK playout from a former Soho facility to the ABS premises at Park Royal, in West London.
SET-Asia was launched in India in October 1995 to serve the Indian subcontinent and the Middle East. It is distributed in over 100 countries. It features a series of international feeds produced at Sony's playout facility in Singapore and serves South Asian audiences in Europe, Middle East, North America, South America, Africa and Australasia.
Two SET-Asia channels are produced, a version for India and another one specific for international territories. The international feed is received via satellite, with interstitials, news and local commercials inserted before being rebroadcast on various DTH and cable platforms in the UK and rest of Europe.
Advanced Broadcast Services’ Park Royal location is a fully managed provider of playout, transmission and broadcast facilities. The playout operations center currently supports 40 television channels.
For more information, visit www.abs.tv.
