PVR provider TiVo and marketing research company Lieberman Research Worldwide have created a panel that uses PVRs for viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns.
TiVo subscribers opt into the panel, and can participate in surveys to test promotional and product concepts for a variety of marketing clients. The consumers get first looks at promotional material, and marketers receive fast feedback from the viewers.
TiVo subscribers can sign up to participate in the Hotline2Hollywood program by filling out a survey at www.hotline2hollywood.com. Lieberman will begin offering the research option to its marketing clients immediately.
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