Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs .
Fox News, for example, grew its U.S. unique viewers across Facebook and YouTube by 32% month-over-month, to 60.1 million, while minutes watched soared 26% to 1.6 billion (both 13-month highs).
CBS News saw a 51% bounce in unique viewers to 38.5 million and a 29% increase in minutes watched to 140.4 million in March, Tubular reported.
The growth comes amid a busy news cycle in March, with major news involving policy changes, tariffs and economic concerns.
CNN in March saw unique viewers grow by 21% to 31 million, while minutes watched grew 80% month over month to 426.3 million.
MSNBC had 35.2 million unique viewers, up 20% from a month earlier in March, but its minutes view hit 1.4 billion, up 28% month over month, according to Tubular. That made it the only one of the news organizations to come close to Fox News in minutes viewed.
ABC News had the second highest unique viewers, with 54 million, but the slowest growth, up 5% month over month in March. Its minutes viewed only grew 1% in March to 346.5 million.
More information about Tubular can be found here.
