ViacomCBS, Comcast Ink New Carriage Deals
The multi-year content distribution deals include ViacomCBS’s broadcast and cable networks, its streaming services and for the first time BET+
NEW YORK and PHILADELPHIA—ViacomCBS Inc. and Comcast Cable have inked new carriage agreements that will make ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming available to Comcast’s Xfinity customers.
The multi-year deals features renewed carriage of ViacomCBS' networks – including CBS Television Network, BET, CBS Sports Network, Comedy Central, MTV, Nickelodeon, Paramount Network, Pop TV, Smithsonian Channel, Showtime, and others — in addition to extending the availability of ViacomCBS' streaming services Paramount+, Pluto TV and Showtime OTT. For the first time, it will also allow Comcast to offer the streaming service BET+ to its customers.
"We are pleased to have reached new agreements that strengthen our long-valued partnership with Comcast," said Ray Hopkins, president, U.S. Networks Distribution, ViacomCBS. "ViacomCBS is a cornerstone content provider, and we look forward to serving millions of Xfinity customers with greater access to their favorite channels and programming from our leading brands."
"ViacomCBS continues to be a great partner, and we are very pleased to provide our Xfinity customers with access to their content across our industry-leading platforms," said Rebecca Heap, senior vice president, consumer products and propositions, Comcast Cable.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.