British retailer Dixons plans to offer the Swedx Tree-V — a Swedish digital television set "built with natural ash, sapele or beechwood from sustainable forest sources".
Although the sustainable forestry angle is new, the idea of a wooden case is a return to tradition. Many of the earliest and most costly analogue TV sets came in polished dark-wood furniture cabinets often with front door-panels to hide the screen when not in use.
Dixons, which is the midst of rebranding itself in the United Kingdom as Curry's, speaks about the products in terms rarely heard in relation to DTV products, saying the Tree-V units represent "high specification televisions with the added advantage of being constructed within frames from all-natural, renewable, sustainable, recyclable resources. Owning a Tree-V is a great way of making a small contribution to planet Earth, while watching it on the telly at the same time".
The various Tree-V models come with 19-inch LCD screens in their wooden cabinets.
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