YouTube Premium Price Hiked to $13.99 Per Month

(Image credit: YouTube)

For users who want to avoid lots of ads on YouTube, Google has hiked the price of its ad-free YouTube Premium subscription service by $2 a month to $13.99 for new and existing customers.

That’s a 16.7% increase but it is the first price increase for the ad-free option since 2018.

At the same time, Google is also increasing the price of YouTube Premium Music by $1 to $10.99.

“We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features,” Google said in a statement to 9to5Google. “We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.”

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.