The intense discussion surrounding channel-in-a-box systems over the past 18 months has seemingly created an inaccurate impression that this is a new technology. Channel-in-a-box has actually undergone a number of permutations over the past decade, evolving from a closed architecture strategy to its current generation as a full-fledged and open, integrated channel-playout system.
Channel-in-a-Box (CIB) and integrated channel playout essentially describe the same concept of collapsing the often complex playout chain into a single server. Sometimes this server is a commodity IT server, and other times it is an OEM IT server. Some vendors rely on software for their video processing, and others rely on hardware cards.
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