Latest about Opinons
Personalized Advertising is Reshaping the Video Streaming Landscape
OPINION New monetization models such as in-stream advertising offer an up to 25% CPM increase
Sports Audio: Can You Hear the Difference?
INSIDE AUDIO Technology, expertise and viewer expectations continue to push audio for live sports
How Multimodal AI is Revolutionizing Content Archiving and Retrieval
Multimodal AI is a type of machine learning that is designed to mimic human perception
2024 Olympics Come Alive With Media AI
MEDIA MATRIX AI can’t compete, but, it can enhance and verify storytelling
Incentive Auction 2.0: Here We Go Again
OPINION Don’t give up UHF channel assignments without a fight
Unlocking Efficiencies to Boost Video Streaming Performance, Sustainability, and Cost Savings
OPINION With the escalating demand for video content, efficient and economical delivery solutions are imperative to cope with the surging traffic
As Streaming Bundles Look More Like Cable, What do Consumers Really Want?
OPINION It’s unclear how bundled streaming services will be received by consumers and play out for the brands themselves
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