Latest about Opinons
NextGen TV: Lighthouse To Nightlight And Beyond
OPINION Could 3.0 datacasting someday fund a gentle shutoff of ATSC 1.0?
The Olympics Is Personal(ized)
OPINION The Olympics emerges as the perfect test case of CTV strategies as an extension of digital rather than as an extension of linear TV
Brainstorming NMOS: Collaborating for the Common Good
Despite sometimes being in competition for the same customers, leading media suppliers and broadcast organizations have recognized the value in coming together to evolve the Networked Media Open Specifications
Real Device Monitoring: The Key to Resolving Streaming Errors Caused by Dynamic Ad Insertion
As the popularity of ad-supported streaming video rises, so do the expectations of audiences for a perfect viewing experience
ATSC 3.0 Datacasting Comes Of Age
OPINION Important 3.0 developments at the 2024 NAB Show point to near-term revenue from datacasting
How to Increase the Value of Your Content Library with Metadata
Metadata is becoming increasingly important for all media companies due to its improved consistency, data quality and cost efficiency
The Winning Play: Why SaaS Reigns Supreme for Live Sports Streaming
OPNION Despite the growth of live sports streaming, it still faces significant challenges
What’s the Best Color Temperature for Lighting TV Studios?
OPINION Today we can choose which color temperature we want based on what’s better for the subjects
