Opinions

OPINION When it’s a contrast rather than a brightness problem

OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand

“There are few people whose very entrance into a room can make the gathering a sunnier and happier one. That was Susie"

OPINION Perhaps Smith can leverage his newly acquired newsrooms, the natural news sense and newsmaker contacts of their “hyperlocal” beat reporters to fuel geo-targeted television news content and equally targeted commercials on Sinclair's 3.0 SFN

OPINION Advertisers looking for new ways to maximize ROI and incremental reach with their most coveted audiences.

Geeter Kyrazis at swXtch.io explains why the transition to a multi-cloud environment is inevitable and the benefits it can offer

OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV

Broadcasters — particularly in public state-wide networks — will look for ways to efficiently repeat or translate their existing ATSC 3.0 signal to other areas

For commercial ads and brand content, synthetic video will be the “go-to"

OPINION My predictions for the media business in the coming year