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Inscape, TVision Extend Data Partnership for Cross-Platform Measurement
Integration of TVision’s passive measurement panel strengthens Inscape’s cross-platform measurement offerings
NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising
Hub: Streaming Viewers More Accepting of TV Ads
Research Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming
Gray Media Renews Comscore Measurement Deal
Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025
Global Virtual Reality Shipments Totaled Nearly 10 Million in 2024
Research Increase represents year-over-year jump of 8.8%, TrendForce reports
Netflix Leads Streaming Pack With 76.1 Million U.S. Subs
Streaming Hulu, Disney+ held second and third place in subscribership in Q3 of 2024, per S&P Global Market Intelligence
New Study Explores Attitudes Towards News by Black American Audiences
Research 60% of black adults say unbiased journalism is crucial for democracy but 59% believe there are few unbiased sources of news, according to Horowitz Research
Streaming Hits Record Share of TV Viewing in November
Nielsen: Streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares
