The evolution of virtualized playout has significantly progressed since the first “channel in a box” systems started hitting the market more than 15 years ago. Today, virtualized playout is becoming more commonplace as media enterprises adapt to the challenges and demands of the streaming era.
As broadcasters move to a more software-defined production environment, TV Tech takes a look at how virtualized playout and cloud advances have helped broadcasters more efficiently produce and distribute content and thrive in an increasingly competitive media landscape.
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