Imagine Implements Playout System in Under 48 Hours

With broadcasters increasingly looking for ways to make their operations more flexible and less costly, Imagine Communications has announced that it was able to implement an integrated cloud playout system running on commercially off-the shelf hardware for major Middle East broadcaster Al Rayyan in less than 48 hours.

The news highlights some of the speed and flexibility that vendors like Imagine believe cloud-based systems can provide broadcasters.

Broadcasting & Cable has the rest of the story.

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.