ad fraud

A new study by Pixalate found that 17% invalid click rate for all open programmatic advertising across desktop web, mobile web, and mobile in-app in June 2023

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

The move will provide brands with DV’s leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory

98% of internet-connected U.S. households are reachable via open programmatic CTV advertising - up from 92% during Q1 2022, according to Pixalate

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

Brands can use DV’s fraud and viewability measurement across Netflix’s premium video streaming inventory

As the CTV ad business booms, so does ad fraud according to DoubleVerify

Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS

DV implemented measures to protect its customers but the scheme continues to spoof up to 85M ad requests per day in connected TV and mobile video

In an industry first, Roku’s Advertising Watermark will verify that ad inventory is running on genuine Roku devices; OneView is first ad buying platform to offer ad inventory validated by the service