Latest about ad fraud

Pixabay

IAS: Ad Fraud Rates Rose in Last Half of 2021

By George Winslow published

Global and U.S. ad fraud rates rose but metrics for brand quality risk rates improved, dipping to historic lows according to new data from IAS

Business
Getty Images

DoubleVerify Reports ‘ViperBot,’ Global Fraud Scheme Cost Advertisers $8M a Month

By George Winslow published

DV implemented measures to protect its customers but the scheme continues to spoof up to 85M ad requests per day in connected TV and mobile video

Roku

Roku Launches Advertising Watermark Solution to Prevent Ad Spoofing

By George Winslow published

In an industry first, Roku’s Advertising Watermark will verify that ad inventory is running on genuine Roku devices; OneView is first ad buying platform to offer ad inventory validated by the service

Business
money

DoubleVerify IDs New CTV Ad Fraud Scheme

By George Winslow published

The new connected TV ad fraud scheme `SmokeScreen’ has been siphoning off $6M per month from unprotected advertisers and publishers, DoubleVerify discovered

Business
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