Latest about Ad Sales

Oscars

Disney Sells Out Oscars Ad Inventory

By George Winslow last updated

The sponsors for the sold-out 94 Oscars telecast span 14 categories

Business
Debra OConnell

ABC Owned TV Stations Embrace Impressions-based TV Ad Sales

By George Winslow published

The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis

Business
Fox Operative

Fox Ad Sales Move to Operative Cloud Platform

By Michael Balderston published

Fox is first multi-media organization to move linear sales to a single cloud system

Business
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Nexstar Switches from TV Ratings to Impressions for Ad Sales

By Michael Balderston published

New measurement metric designed to provide advertisers number of viewers across all platforms.

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