Latest about Ad Sales
WideOrbit Appoints Toni Coonce as Chief Revenue Officer
in addition to serving as CRO, Coonce will continue in her role as executive vice president of sales
Marketron Updates ROI Calculator With Local OTA TV Ad Revenue Component
The update and others help broadcast and media organizations forecast sales revenue
Nexstar Media Names Michael Strober Chief Revenue Office
Strober will lead the transformation of Nexstar’s sales strategy and work to boost revenues
Marketron Adds New Features to Marketron REV Platform
Real-time avails and automated priority rate card functions have been added to the Marketron REV Platform
Disney Sells Out Oscars Ad Inventory
The sponsors for the sold-out 94 Oscars telecast span 14 categories
ABC Owned TV Stations Embrace Impressions-based TV Ad Sales
The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis
