Latest about Ad Spending

money

SMI Sees Growth in U.S. Ad Spend After 2020 Declines

By Michael Balderston published

Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets

Business
money

Zenith: Video Entertainment Ad Spending Resilient in 2020

By Michael Balderston published

In disruptive year, losses are negligible, though online brands far outpaces traditional TV

Business
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IAB: Linear TV Advertising Down 24% in 2020

By Michael Balderston published

CTV and digital video on the rise, however

Business
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Report: Three in Five Advertisers Spending Less in 2020

By Michael Balderston published

Ad spending increasing as the year progresses, according to Advertiser Perceptions

Business
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Local Ad Spend to Remain Flat in 2019; Mobile, Social Ad Spend to Rise, Says Survey

By Phil Kurz published

BIA’s new SAM survey shows entertainment advertisers are the lone group planning to spend more.

Business