Latest about ad-supported streaming

image of remote and a wall of video

Ad-Supported Streaming Takes Off: 69% Use Them Each Month

By George Winslow published

Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research

Streaming
Disney+

Ad Tech Execs Respond to Disney+ Ad Tier

By George Winslow published

Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming

Streaming
Disney+

100+ Advertisers on Board for the New Ad-Supported Disney+ Offering

By George Winslow published

The ad-supported Basic Disney+ tier launched on Dec. 8 for $7.99 a month

Streaming
money

Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads

By George Winslow published

About 23% of users say they often click on ads or purchase items from ads on ad-supported streaming services

Business
family watching TV

Ad-Supported Streaming Channels on the Rise, Survey Finds

By Phil Kurz published

A new poll reveals 60% of U.S. users have switched from ad-free to ad-supported channels within the past year

OTT

AVOD Interest Up Nearly 50% in Recent Years, Verizon Study Shows

By Michael Balderston published

More consumers are turning to AVOD platforms in this new content landscape

YouTube

YouTube Tops Among Ad-Supported Streamers

By Michael Balderston published

Hulu is the runner up

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