Ad technology

The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions

LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer

The rep firm will leverage Pilot’s predictive capabilities to optimize campaign performance

It will use Broadpeak's server-side-ad-insertion solution to boost advertising revenue in live sports

The unified AI platform is designed to boost viewer engagement, monetization and advertising

People Will help company bolster its cross-platform audience measurement efforts

Former Brightcove, Vimeo exec tasked with growing digital ad insertion business in North America, Europe and APAC

Advertising Effort gives clients increased scale and access to satellite and streaming inventory

Integration of TVision’s passive measurement panel strengthens Inscape’s cross-platform measurement offerings

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media