Ad technology

Advertising Effort gives clients increased scale and access to satellite and streaming inventory

Integration of TVision’s passive measurement panel strengthens Inscape’s cross-platform measurement offerings

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media

Ad technology $500 million deal will create a major omnichannel ad tech platform

Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming

The move will improve advertisers’ access to top-tier CTV and online video inventory

Solution optimizes ad placement based on content and viewer engagement

Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct

PRODUCTS ‘Variations’ generates video ads in multiple lengths and aspect ratios with single-click covering all devices and platforms

As advertisers seek privacy-centric solutions, the collaboration offers a seamless integration of Yahoo ConnectID with Snowflake Data Clean Rooms