Latest about Ad technology
Imagine Communications Appoints Don Durand to Head up Global Ad Tech Sales
Durand was most recently SVP of international sales and product at WideOrbit
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
Imagine Upgrades Ad Management Platform xG Linear with New Features
The platform now enables media organizations to reduce ad placement time by up to 90 percent and increase profitability
DirecTV Advertising Unveils New Slate of Ad Capabilities
The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO
Amagi’s Ads Plus Expands European Presence with ShowHeroes Deal
Amagi Ads Plus’ CTV advertising marketplace will expand ShowHeros' digital ad capabilities
IAB Tech Lab Launches Its Advanced TV Initiative
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
iSpot Acquires Media Analytics Company 605
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
