Latest about Ad technology
DirecTV Advertising Unveils New Slate of Ad Capabilities
The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO
Amagi’s Ads Plus Expands European Presence with ShowHeroes Deal
Amagi Ads Plus’ CTV advertising marketplace will expand ShowHeros' digital ad capabilities
IAB Tech Lab Launches Its Advanced TV Initiative
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
iSpot Acquires Media Analytics Company 605
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
Imagine Partners With Google Ad Manager; Plans Firsthand Glimpse At IBC2023
The partnership enables cross-platform campaigns with consistent placement
Dynata Partners with Comcast Advertising to Strengthen Media Measurement
Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data
Imagine Communications Names Frank Deo CTO, Ad Tech
Deo will spearhead the product development, operations and long-term technology strategy for Imagine’s ad tech portfolio
