Latest about Ad technology
Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic
By George Winslow published
Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets
Viant Integrates ISpot’s Measurement Solution
By George Winslow published
The integration into Viant’s Adelphic advertising software unifies linear and OTT measurement for Viant Advertisers
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