Latest about Addressable Advertising
Dish, DirecTV Partner to Simplify Addressable TV Advertising
Three modernized solutions increase speed to market, reduce operational complexity and create turnkey solutions
FreeWheel, AMC Networks Launch New Linear Addressable Ad Capabilities
The new self-service addressable features will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns
WideOrbit Launches Automated Addressable Ad Replacement for Live-Streamed Broadcast TV Content
Latest release of WO Traffic helps local TV stations monetize streaming via OTT/CTV and NextGen TV
Comcast Technology Solutions Debuts New Addressable Ad Tech Solution
The new solution will further simplify dynamic linear addressable ad insertion
Irdeto Unveils Server Side Ad Insertion To Deliver Targeted, Personalized Ads
The solution brings addressable live ads to OTT while delivering a TV-like viewing experience
LTN Global Releases LTN Target Signaling System for Addressable Ads
LTN Target designed for delivering ad decisioning and ad signaling system integration
Addressable Advertising a Top Priority for Many Brands, Agencies in 2021
Study confirmed that addressable will continue to grow in adoption, implementation and scale
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