Latest about Addressable Advertising

addressable TV advertising

Addressable Advertising a Top Priority for Many Brands, Agencies in 2021

By Michael Balderston published

Study confirmed that addressable will continue to grow in adoption, implementation and scale

Business
Roku

Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV

By Michael Balderston published

Will “deliver the benefits of streaming TV advertising to traditional TV”

Business
Charter Communications

NBCU Adds Charter to Addressable Ad Footprint

By Jon Lafayette published

Targeted campaigns can reach 45 million households

Business
Univision

Univision Joins Project OAR for Addressable Advertising Development

By Michael Balderston published

Univision will be on the committee focusing on standard creation

Regulatory and Standards
streaming

ViacomCBS, Dish Send Out Addressable Ads on National Broadcast

By Michael Balderston published

Used Adcuratio signaling technology for the delivery of the ads

Business
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Cable Ops Release Addressable Ads Playbook

By Michael Balderston published

Playbook provides insights on how to enable and utilize addressable TV campaigns

Business
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Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue

By Phil Kurz published

The platform will help broadcasters and others combat the erosion of ad revenue to digital

Products
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Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed

By Phil Kurz published

Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling

NextGen TV
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Fox Joining Project OAR for Addressable TV Advertising

By Michael Balderston published

OAR has also announced the formation of an Agency Advisory Committee.

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Verance Announces Support for Project OAR

By Phil Kurz published

The project aims to enable dynamic advertising on connected TVs and other devices.

NextGen TV
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