Addressable Advertising Dynata Partners with Comcast Advertising to Strengthen Media Measurement Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data DirecTV Advertising Taps 605 to Improve Ad Measurement The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers WBD Adopts Unified ID 2.0 Solution for Max and discovery+ The implementation is designed to improve addressability and the consumer ad experience in a privacy sensitive manner Latest about Addressable Advertising Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising. Business Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard. 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Hearst TV Ups David Callahan to Director, Information Technology2HPA Promotes Joyce Cataldo to Head of Development and Strategy3FCC Chair Jessica Rosenworcel To Resign4BIA: Local TV Advertising To Grow 3.6% to $21 Billion in 20255Comscore Awarded U.S. Patent For Person-Level TV Audience Measurement
Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising.
Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard.
