Addressable Advertising DirecTV Acquires Majority Ownership in INVIDI Technologies Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities Dynata Partners with Comcast Advertising to Strengthen Media Measurement Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data DirecTV Advertising Taps 605 to Improve Ad Measurement The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers Latest about Addressable Advertising Verance Announces Support for Project OAR By Phil Kurz published 7 August 19 The project aims to enable dynamic advertising on connected TVs and other devices. NextGen TV Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising. Business Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard. 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Nexstar Ordered To Pay $26.6 Million to DirecTV in Retransmission Case2Spectrum Reach Announces 5th Anniversary of Pay It Forward Initiative3Nexstar Media Names Samantha Osborne Reynolds VP of Political Sales 4Wisycom to Showcase BFL2 Portable RF-Over-Fiber Modules at 2025 NAB Show5TMT Insights Appoints Gregory Cox VP of Sales and Business Development for the Americas
Verance Announces Support for Project OAR By Phil Kurz published 7 August 19 The project aims to enable dynamic advertising on connected TVs and other devices.
Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs By Michael Balderston published 21 February 19 Acquired Sorenson Media to help push addressable advertising.
Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard.
