Addressable TV Addressable TV Ad Spend to Hit $87B in 2027 Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis Ampersand Automates Addressable TV Functionality for Buyers The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households Addressable Advertising a Top Priority for Many Brands, Agencies in 2021 Study confirmed that addressable will continue to grow in adoption, implementation and scale Latest about Addressable TV Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee. Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard. Innovation vs. Utility: Finding the Right Balance for Ad Formats By Mark Hudson published 15 May 19 Finding ways to run innovative ad campaigns without interfering with the user experience. Opinions Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1NAB: ‘Broadcast Television’ Is the ‘Buffer-Free MVP of Live Sports’2Harmonic Investors Urge Company To Investigate Possible Sale3Texas A&M Selects Sony Tech for Virtual Production Institute4American Spirit Media Selects Nielsen for Local TV Measurement5Twin Cities PBS To Air ‘Broadcast Wars’ Doc
Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee.
Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard.
Innovation vs. Utility: Finding the Right Balance for Ad Formats By Mark Hudson published 15 May 19 Finding ways to run innovative ad campaigns without interfering with the user experience.
