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Horowitz Research

New Research Indicates Brands Need to Improve Their Diversity Efforts

By George Winslow published

Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion

Business
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What are Ad Holes, and What Errors Cause Them?

By Yuval Fisher published

What causes an otherwise perfectly good ad slot to become an ad hole?

Opinions
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Viewers OK With Ads on OTT Services—With Conditions

By Tom Butts published

Hulu rated top in viewer satisfaction, according to survey.

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Ad Views in Premium Video Jump 17 Percent, FreeWheel Says

By Broadcasting & Cable published

According to a new report from FreeWheel, advertisers continue to make their way to premium digital video.

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Connected TV Viewers OK With Advertising: Study

By Michael Balderston published

When it comes to streaming, viewers say they are becoming ok with advertisements, according to a recent report from Telaria.

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Super Bowl Stakes High for TV Biz & Tech Advertisers

By Alan Wolf published

The TV business has long looked to the Super Bowl as a tent-pole sales event that can rival Black Friday.

Business