Latest about Advanced Advertising
‘Reaching the Right Person at the Right Time’
By Susan Ashworth published
New advertising solutions prioritize targeting, monetization and viewer engagement
TelevisaUnivision Taps VideoAmp to Better Measure Hispanic Audiences
By George Winslow published
TelevisaUnivision will leverage VideoAmp’s data to power its suite of advanced advertising solutions
The Next TV Currency? It’s Already Here
By Asaf Davidov published
The advertising industry is putting more into measurement than ever before
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
By Manik Bambha published
If advertisers want to attract new businesses in 2022, they must migrate from selling products to engaging their desired audiences
Matrix Signs Up Gray, Graham, Hearst and CoxReps for its Admiral Media Sales Gateway Platform
By TVT Staff published
'Admiral' will provide the infrastructure and workflows to automate converged advertising sales
Discovery Takes a Minority Stake in OpenAP
By George Winslow published
It joins Fox, NBCUniversal and ViacomCBS as a minority owner of the advanced advertising company OpenAP
Advanced Advertising Seen as Reshaping New TV Business Model
By Jon Lafayette published
Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers
Ad Insertion Strategies in the Age of Streaming
By Olivier Milet published
Regardless of the approach taken, the most important factor is the consumer experience.
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