Latest about advertising
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising
DirecTV Launches Dedicated Out-of-Home Ad Network
Starcom and Best Buy are the first to use the new DirecTV Remote service
DPG’s VTM GO Streamer Adds Advanced Ad Measurement
Solution gives brands and agencies a better understanding of the impact of CTV channels
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media
Omnicom To Acquire Interpublic Group in $13 Billion Deal
Business Merger will create the world’s largest advertising company
Walmart Completes Acquisition of Vizio
World’s largest retailer eyes lucrative connected TV business
Advertising Research Foundation Proposes Updating TV Categories
Advertising Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital
