Latest about Advertising Measurement

Stock

EDO Secures $80M Investment From Shamrock Capital

By George Winslow published

The data, media measurement and analytics company EDO has a customer base that includes major networks and streamers

Marketron

NextGen TV Expands O&O, Delivers First-Party Data

By Jimshade Chaudhari published

Beyond the technology upgrade, TV stations are receiving a significant upgrade in advertising potential

NextGen TV
family watching TV

Katz Backs Impressions-Based Currency for Local TV

By George Winslow published

Change would make it easier to make cross platform buys by putting TV and digital on the same footing

Business
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Nielsen’s YouTube Mobile App Measurement Expands Globally

By Michael Balderston published

Advertising measurement service added to 26 markets.