Latest about Advertising Technology
Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising
Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer
Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider
Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology
Sinclair to Deploy Futuri’s AI Ad Sales System
The decision to adopt Futuri’s TopLine AI solution follows a successful pilot program that started in the summer of 2023
Tremor Rebrands as Nexxen
The platforms in its ad tech portfolio—Amobee, Tremor Video, Unruly and Spearad—will relaunch under one name
Yangaroo, WideOrbit Partner on Solution to Streamline Traffic Instructions
The integration provides end-to-end automated exchange of traffic instructions between advertisers and broadcasters
WideOrbit Introduces ZingX Buy-Side Platform For Local TV Ad Buys
The platform leverages the company’s WO Marketplace sell-side ad exchange
Fox Corporation Taps FreeWheel to Manage OneFOX Ad Inventory
Comcast’s FreeWheel will manage direct sold advertising campaigns across Fox News Media, Fox Sports, Fox Entertainment, and Tubi
