Latest about Advertising Technology

Roku Data Cloud

Roku Launches Data Cloud To Expand Access to Proprietary TV Data

By Phil Kurz published

Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS

Streaming
Broadcast Internet

The Trade Desk Jumps Into Streaming TV With Ventura OS

By George Winslow published

Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Streaming
Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.

FAST, AVOD Driving New Ad Tech Options

By David Cohen published

The challenge of matching viewers with the right ads

Ad-Tech Firm ShowSeeker Ups Nick Anaclerio to SVP, Product Strategy

By Mike Demenchuk published

ShowSeeker Company’s expansion push includes plans for predictive programming platform, predictive ratings algorithms

ShowSeeker
Samba TV

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising

By Phil Kurz published

Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

Business
Money

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider

By George Winslow published

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology

Business
men shaking hands

Cadent to Acquire AdTheorent for $324M

By George Winslow published

The deal will create one of the largest independent omnichannel platforms for buyers and sellers of advertising

AI

Sinclair to Deploy Futuri’s AI Ad Sales System

By George Winslow published

The decision to adopt Futuri’s TopLine AI solution follows a successful pilot program that started in the summer of 2023

Products
Nexxen logo

Tremor Rebrands as Nexxen

By George Winslow published

The platforms in its ad tech portfolio—Amobee, Tremor Video, Unruly and Spearad—will relaunch under one name

Products
WO

Yangaroo, WideOrbit Partner on Solution to Streamline Traffic Instructions

By George Winslow published

The integration provides end-to-end automated exchange of traffic instructions between advertisers and broadcasters

Products
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