Latest about Advertising Technology

DirecTV INVIDI logos

DirecTV Acquires Majority Ownership in INVIDI Technologies

By George Winslow published

Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities

M&A
personalized ads

AI: Enabling a New Era of Personalized Advertising for CTVs

By James Varndell published

Opinion Tailoring spots to viewers helps ads resonate more deeply

Opinion
woman watching connected TV

DPG’s VTM GO Streamer Adds Advanced Ad Measurement

By Phil Kurz published

Solution gives brands and agencies a better understanding of the impact of CTV channels

Streaming
Roku Data Cloud

Roku Launches Data Cloud To Expand Access to Proprietary TV Data

By Phil Kurz published

Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS

Streaming
Broadcast Internet

The Trade Desk Jumps Into Streaming TV With Ventura OS

By George Winslow published

Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Streaming
Harmonic’s VOS360 Ad SaaS revolutionizes live sports streaming with in-stream advertising through server-side insertion of formats like double-box and dynamic L-bars, enabling the strategic positioning of ads during high- and low-action moments during a live sports stream.

FAST, AVOD Driving New Ad Tech Options

By David Cohen published

The challenge of matching viewers with the right ads

Ad-Tech Firm ShowSeeker Ups Nick Anaclerio to SVP, Product Strategy

By Mike Demenchuk published

ShowSeeker Company’s expansion push includes plans for predictive programming platform, predictive ratings algorithms

ShowSeeker
Samba TV

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising

By Phil Kurz published

Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

Business
Money

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider

By George Winslow published

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology

Business
men shaking hands

Cadent to Acquire AdTheorent for $324M

By George Winslow published

The deal will create one of the largest independent omnichannel platforms for buyers and sellers of advertising

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