advertising

cord-cutting — S&P: Spinoffs of Linear TV Networks Face ‘Significant Challenges’ ‘Irreversible’ decline of linear TV leaves media companies in a ‘no-win situation,’ analysts say

Sinclair sign in Hunt Valley, Md. — Sinclair Launches New Sales and Content Divisions Ad-sales unit to be rebranded as AMP Sales & Marketing Solutions; new AMP Media division will focus on non-news content

political advertising — IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025 AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation

Latest about advertising

Advertising Research Foundation Proposes Updating TV Categories

By Tom Butts published 25 November 24

Advertising Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital

Advertising

The Trade Desk Jumps Into Streaming TV With Ventura OS

By George Winslow published 22 November 24

Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Streaming

EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact

By George Winslow published 21 November 24

Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs

Business

Viamedia To Handle Ad Sales for 4 More Service Providers

By George Winslow published 14 November 24

Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone

Bitmovin Unveils AI Contextual Advertising

By Phil Kurz published 13 November 24

Solution optimizes ad placement based on content and viewer engagement

Political Ad Spending To Top $12 Billion in 2024

By Tom Butts published 5 November 24

Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season

Business

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising

By Phil Kurz published 9 October 24

Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

Business

CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard

By George Winslow published 8 October 24

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

Spectrum Reach Becomes a Local Reseller for Amazon Ads

By George Winslow published 18 September 24

The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region

Mediacom Communications Deploys CommScope Ad Insertion Solution for IP Video

By George Winslow published 11 September 24

CommScope Manifest Delivery Controller helps Mediacom migrate to IP Video

Products

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