advertising

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

New sponsors brought in $500 million in revenue

TV networks account for 30% of the top 100 FAST channels, driving a 40% share in total hours of viewing according to Amagi

The commercial-free hour, which begins at 1:30 p.m. ET on July 26, is sponsored by Coke, Delta, Eli Lilly, Toyota, Visa, and Xfinity

Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution

Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources

Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST

PerformXP allows direct response and performance advertisers to incorporate connected set-top box (STB) inventory into connected TV (CTV) buys

U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions