Latest about advertising
Survey: Fubo Boasts High Levels of Audience Attention
Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST
Dish Media Launches PerformXP
PerformXP allows direct response and performance advertisers to incorporate connected set-top box (STB) inventory into connected TV (CTV) buys
JIC Certifies Comscore and VideoAmp Ahead of 2025 Upfronts
U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions
Advertisers Too Often Look At The Last Click
OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands
Nexstar Media Appoints Stacey Lynn Schulman EVP of Platform Marketing And Intelligence
In this newly created position, Schulman will be responsible for driving demand and developing unique opportunities for advertisers
The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach
OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand
IAB Names John Halley New IAB Board Chair
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
Nexstar Inks Major Comscore Audience Measurement Deal
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
