Latest about advertising
VAB Report Examines $84B Digital Ad Fraud Market
VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.
TransUnion Expands Neustar Integration
The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data
As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content
Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey
Wurl’s 2024 Predictions: We are “Halfway” Through the Transition from Cable to Streaming
Steamering is in for a “reset” year are among the predictions Wurl’s executives are making for 2024
Peacock to Stream NFL’s First Ad Free 4th Quarter
The Bills-Chargers Dec. 23 game on Peacock will feature a 40% reduced ad load
Innovid Names Dani Cushion Chief Marketing Officer
Former Cardlytics CMO joins Innovid to drive the ad platform’s global marketing efforts
Waymark and DanAds Launch Automated Ad Creation, Delivery Solution
The white-label solution from generative AI video producer Waymark and ad-tech platform DanAds allows media companies to offer clients instant ad creation and targeted media planning and buying
