Latest about advertising
Advertisers Too Often Look At The Last Click
OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands
Nexstar Media Appoints Stacey Lynn Schulman EVP of Platform Marketing And Intelligence
In this newly created position, Schulman will be responsible for driving demand and developing unique opportunities for advertisers
The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach
OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand
IAB Names John Halley New IAB Board Chair
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
Nexstar Inks Major Comscore Audience Measurement Deal
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
pureIntegration’s ContentCheck Uses AI to Automate Political Ad Compliance
Company says new SaaS could replace manual review
Scripps Broadcast Stations Ink Deal to Use Waymark’s Generative AI Ad Tech
After a successful trial, all 61 Scripps stations will let clients use the AI technology to create ads
