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Money

TransUnion Expands Neustar Integration

By George Winslow published

The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data

Products
Black podcaster

As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content

By George Winslow published

Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey

Research
Wurl

Wurl’s 2024 Predictions: We are “Halfway” Through the Transition from Cable to Streaming

By TVT Staff published

Steamering is in for a “reset” year are among the predictions Wurl’s executives are making for 2024

Products
Peacock

Peacock to Stream NFL’s First Ad Free 4th Quarter

By George Winslow published

The Bills-Chargers Dec. 23 game on Peacock will feature a 40% reduced ad load

Sports
Dani Cushion

Innovid Names Dani Cushion Chief Marketing Officer

By George Winslow published

Former Cardlytics CMO joins Innovid to drive the ad platform’s global marketing efforts

People
AI

Waymark and DanAds Launch Automated Ad Creation, Delivery Solution

By George Winslow published

The white-label solution from generative AI video producer Waymark and ad-tech platform DanAds allows media companies to offer clients instant ad creation and targeted media planning and buying

Products
DirecTV

True Convergence: How Best Practices Translate from Digital to CTV and Linear

By Rose McGovern published

OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format

OPINION
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TVNZ Adopts AWS Clean Rooms For Secure Ad Management

By Phil Kurz published

New Zealand broadcaster uses service to more securely analyze viewer data

Pixabay

Pepsi, Peloton Top List of Most Controversial Ads

By George Winslow published

New analysis by Illumin found that Pepsi’s `Global Message of Unity’ ad was the most controversial and that Vermont residents were most likely to complain to the FCC about ads

Image by Mohamed Hassan from Pixabay

Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending

By George Winslow published

Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study

Business
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