Latest about advertising
True Convergence: How Best Practices Translate from Digital to CTV and Linear
OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format
Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending
Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study
Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers
The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed
Allen Media Group to Use Ad Solutions from DatafuelX
DatafuelX’s M3 platform will help AMG provide advertisers with data-driven linear media plans across its networks, starting with The Weather Channel
MediaRadar Acquires Kantar Group’s Vivvix
The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights
