Latest about advertising
Nexstar Launches Search for NextGen Audience Measurement Solution
By George Winslow published
Says current methods “inadequately” measure its audiences and their impact
DirecTV Advertising Taps 605 to Improve Ad Measurement
By George Winslow published
The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers
WideOrbit Launches WO Traffic v23.0
By George Winslow published
Upgrade offers broadcast stations tools for accelerating efficiencies, reducing costs, and maximizing revenue for broadcast stations
Addressable TV Ad Spend to Hit $87B in 2027
By George Winslow published
Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis
Sling Freestream Adds New Channels
By George Winslow published
The new channels include Family Feud Classic, The Price is Right: The Barker Era and Baywatch
FreeWheel Launches the Viewer Experience Lab
By George Winslow published
It is working with MediaScience to offer research, reports and solutions to improve the viewer experience
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