Latest about advertising
Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers
The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed
Allen Media Group to Use Ad Solutions from DatafuelX
DatafuelX’s M3 platform will help AMG provide advertisers with data-driven linear media plans across its networks, starting with The Weather Channel
MediaRadar Acquires Kantar Group’s Vivvix
The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights
Horowitz: Younger Audiences Find Digital Platform Ads More Effective Than Ads on Live and Streamed TV
Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey
Study: Consumers Could Save $366 Per Year by Switching to Ad-Based Streaming Tiers
Data from the Parks Associates study will be presented at the annual Future of Video event November 14-16
Survey: Advertisers Plan to Increase Spending, Shift Money to Digital for Holiday Campaigns
86% of advertisers plan to spend the same or more during the 2023 Holiday season; only 12% are cutting budgets, according to major new survey
