advertising

Accepting cannabis or marijuana ads involves significant risk for broadcasters

The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers

Upgrade offers broadcast stations tools for accelerating efficiencies, reducing costs, and maximizing revenue for broadcast stations

Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis

The new channels include Family Feud Classic, The Price is Right: The Barker Era and Baywatch

It is working with MediaScience to offer research, reports and solutions to improve the viewer experience

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023

Teads will work with TV measurement provider TVision to enable attention measurement across screens

Imagine Communications' report on Connected TV ad buying found that over 80% of ad agencies believed that linear-like ad placement control is crucial in CTV advertising to achieve better targeting and campaign results