Latest about advertising
Telly: 100,000 Sign Up for Free TVs in First 36 Hours
The startup is offering free TVs to those willing to watch ads on a dual screen smart TV
iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising
FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement
Roku Unveils New Ad Solutions, Content Offerings
The new ad offerings include brand integrations into the Roku City screensaver
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights
Survey: 74% of Brands, Agencies Expect to Increase or Maintain Upfront Spending
The iSpot.tv survey indicates rising marketing budgets despite economic pressures across TV industry
Nielsen Regains MRC Accreditation for National TV Audience Measurement Service
With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider
WideOrbit Launches WO Fusion
WO Fusion is designed to be the company’s next-generation cross-media, browser-based ad sales solution
Imagine Communications and Amagi Announce Strategic Partnership
The collaboration intends to provide broadcasters with a better-managed path for cloud migration, hybrid operations and orchestration and improved monetization from streaming services
