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TVision Joins Teads’ Attention Program

By George Winslow published

Teads will work with TV measurement provider TVision to enable attention measurement across screens

Products
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Advertisers: Let us Buy Linear and CTV Ads Together

By Jenny Priestley published

Imagine Communications' report on Connected TV ad buying found that over 80% of ad agencies believed that linear-like ad placement control is crucial in CTV advertising to achieve better targeting and campaign results

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Experian Joins Truthset's Data Collective

By George Winslow published

More than 20 leading data providers now utilize the Truthset platform to verify accuracy, quality and reliability of consumer marketing data

Couple watching TV

NBCU Partners with Walmart to Test Retail Impact of Ads

By George Winslow published

The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports

Streaming
Comscore

Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution

By George Winslow published

New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital

Products
IAB Tech Lab

IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards

By George Winslow published

Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations

Regulatory and Standards
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TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

By George Winslow published

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

Streaming
money

VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution

By George Winslow published

The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution

Products
Telly

Telly: 100,000 Sign Up for Free TVs in First 36 Hours

By George Winslow published

The startup is offering free TVs to those willing to watch ads on a dual screen smart TV

Streaming
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iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising

By George Winslow published

FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement

Streaming
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